PPC or Pay Per Click refers to a type of search engine marketing that allows company websites to advertise various keywords on different search engines. PPC advertising means clicking on the keyword will attract some pre defined charges to the advertisers. The payment for the advertising is based on the number of clicks an ad / keyword receives.

SEO (Search Engine Optimisation)
Search Engine Optimisation (SEO) refers to the internet Marketing in a broad way. This technique is used for promoting the business which helps us in maximizing our business and also helps to increase the Search Engine Ranking. Search Engine Optimization has two techniques i.e. Onpage and Offpage.